Mike Anthony @ engage consultants

Mike Anthony on Shopper Marketing

Simple Stuff

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Simple Shopper Solutions Just Work

In Seoul, Korea this week exploring stores, I found this lovely little piece of clever merchandising. In an electrical chain store (Hi-Mart), in amongst the appliances, right by coffee makers, there is a tiny little display of coffee filters. Not the core to the category, not important in terms of sales to the retailer per se, but simple added value to the shopper that creates a few extra dollars for the retailer. And I bet no-one cares about the price either…

Sometimes great solutions are not complex projects, work-flows or collaboration. Thinking things through from the shopper point of view is what counts.


Written by Mike Anthony

November 30, 2011 at 11:01 am

Posted in Uncategorized

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